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deserve to feel
effortless.
Yours can.
Weekly intelligence that gives event planners a real, unfair advantage. Strategies that work right now, delivered before the industry catches on.
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The edge is in the timing.
One insight, every week
One well-researched idea that event planners are using right now to close more, stress less, and deliver better events.
Before the crowd catches on
By the time something hits a conference keynote, it's already old. This newsletter surfaces strategies while there's still a first-mover advantage.
Written for your role
Not for general marketers. Written specifically for event planners and coordinators juggling clients, budgets, and impossible timelines.
Events that feel as good as they look.
The latest from
Behind the Curtain
How Planners Are Quietly Raising Prices Without Losing Clients
Three reframes that shift client perception from cost to investment, and how to introduce them without awkwardness.
The Pre-Event Communication Problem Nobody Is Talking About
Most event chaos starts in the inbox, weeks before the day itself. Here is the fix.
The One Question That Turns Inquiries Into Booked Events
Most planners never ask it in the first conversation. Here is what it is and when to use it.
What Top Venues Are Not Telling You About Preferred Vendor Lists
There is a quiet negotiation happening behind every vendor recommendation. Here is how it works.
Why the Best Event Planners Stopped Sending PDF Proposals
PDFs get forwarded to people who were never supposed to see them. Here is what works better.
The Follow-Up Timing That Top Coordinators Swear By
Not too soon, not too late. There is a specific window that converts. Most people miss it.
Unfiltered. Slightly embarrassing.
I read it at 6am before my first call and walked into the meeting with an actual answer. My client was impressed. I was more impressed.
Event planner, DallasMy boss thinks I came up with the idea myself. I am not correcting her. Ever.
Coordinator who prefers anonymity, New YorkI forwarded issue #03 to a client mid-meeting to prove my point. Closed a $22K event before dessert arrived.
Event coordinator, Chicago
The moments that stay with people forever.
Founder of
Relivable.com
I’m the founder of Relivable, the platform that lets couples collect, organize, and relive every photo and video from their wedding in one beautifully simple place. Guests and photographers upload directly via QR code or shareable link. Relivable’s AI organizes everything by people, moments, and moods, and generates highlight reels automatically.
I created Behind the Curtain because the event industry deserves better tools and smarter strategies. This newsletter is for our friends who plan, sell, and coordinate events — weddings, galas, corporate events, celebrations — and want a competitive edge through weekly actionable intelligence. These are strategies you can apply before the rest of the industry catches on. Find me on LinkedIn.
Relivable.com helps couples collect every wedding photo and video in one organized, searchable gallery
Offer virtual tours to venue clients so they can fall in love with your space before they visit
Highlight reels generated automatically by people, events, and moods from every upload
QR code sharing lets every guest upload phone pics and pro shots to one effortless gallery
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The energy that keeps people talking long after the night ends.